Thursday
Mar172011
New ads and website header
Thursday, March 17, 2011 at 10:09AM | 5 Comments Another early morining trip to Parliament Drive to watch the balloons and grab a coffee prior to hitting the library.
DAYS 16 & 17
84 clicks. CPC is HK$4.39. Still no sales.
I made a couple of tweaks to try and improve my AdWords campaign. By improve I mean more impressions, and more clicks at a better click-through-rate (CTR). First, I edited the poorly performing advertisements in each of my three Adgroups to see if I can get them to out perform the better perfroming ones in each group. Second, I changed the text on the header of the website's landing page to more closely reflect the text used in my advertisements.
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